Official brand colors for the world's most recognized companies. Every palette includes hex codes, RGB values, and CMYK values — click any swatch to copy.
A brand's color palette is one of its most powerful visual assets. Studies consistently show that color increases brand recognition by up to 80%, and the right palette can communicate personality, values, and positioning before a single word is read.
For designers and developers, having access to accurate brand hex codes is essential when building anything that references a third-party brand — from comparison charts and case studies to mockups, presentations, and logo usage guidelines. Using the wrong shade of Google Blue or Spotify Green immediately signals lack of attention to detail.
Every palette on this page uses the official values published in each company's brand guidelines or confirmed via direct inspection of their live products. Where brands have evolved their colors over time, we use the current production values.