Airbnb named their brand colors after neighborhoods — Rausch is a street in San Francisco's Mission District, Baía is a Brazilian coastal state. The coral-and-teal combination feels warmer and more personal than most travel booking sites.
Airbnb's 2014 rebrand introduced the "Bélo" symbol and a color palette named after neighborhoods around the world. Rausch (#FF5A5F) — named after a street in San Francisco's Mission District — is the primary color, sitting between red and coral. It's warm and welcoming without being aggressive. Baía (#00A699) provides the complementary cool tone, named after a Brazilian coastal state. Together they signal hospitality, adventure, and a lived-in warmth that distinguishes Airbnb from sterile hotel booking sites.
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