Nike's palette is mostly black and white, which lets product colorways take center stage rather than compete with a strong brand color. The orange that shows up on nike.com has never been codified as a strict brand standard the way Spotify's green or Starbucks's green have been.
Nike's visual identity relies on the Swoosh and bold typography far more than color. The brand's primary use of black and white allows their colorful product lines to take center stage without competing against a strong brand palette. Nike Orange (#FA5400) appears in the Nike.com header and some apparel lines, but it's never been made into a rigid brand standard the way Coca-Cola owns red or Starbucks owns green. This flexibility lets Nike partner with any colorway without the brand feeling out of place.
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