When Facebook became Meta in 2021, the blue shifted slightly — brighter, a bit less corporate. It still reads as Facebook blue to most people, which was probably the point: enough change to signal the rebrand, not enough to lose years of recognition.
Mark Zuckerberg reportedly chose blue for Facebook because he is red-green colorblind — blue is the color he can see most richly. That original choice, #1877F2, has shaped the brand ever since. After the rebrand to Meta in 2021, the primary blue shifted slightly toward #0082FB, feeling more vibrant and less corporate. The green and red accents appear across Instagram, WhatsApp, and Messenger to help differentiate the products while maintaining the Meta family feel.
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