Red Color Palettes

Red demands attention. It's the color of urgency, passion, and energy — which makes it powerful but also easy to overuse. Red palettes range from soft terracotta and dusty rose all the way to bold crimson and fire-engine red, each setting a very different mood.

Tip: Use saturated reds sparingly — for CTAs, alerts, or key focal points. For a softer feel, explore muted reds like brick, wine, or rust, which carry warmth without the intensity.